Toast: pedidos com um gosto diferente

Pelo menos, para os três donos, os novos bilionários.
Danuza Mattiazzi
Restaurant

Quando você vai a um restaurante, você nem pensa quem está por trás das telas onde os garçons registram o seu pedido, ou da maquininha abaixo, que certamente você já viu no balcão. 

Foto: Toast/Reprodução

Atrás delas estão os três novos bilionários norte-americanos e a Toast ($TOST), empresa com a maior presença de mercado no setor de softwares e hardwares para pontos de venda (segundo o G2, que constrói rankings de softwares empresariais a partir de avaliações dos usuários). 

A Toast fornece tablets e monitores touch, emissoras de nota, e sistemas para registrar pedidos e fazer pagamentos. As soluções da Toast são usadas hoje por 48 mil estabelecimentos.

No fim de setembro, a Toast fez seu IPO, ou seja, abriu o capital, colocou suas ações à venda. E, com isso, atingiu valor de mercado de US$ 20 bilhões! 

Os três fundadores Steve Fredette, presidente, Aman Narang, chefe de operações, e Jonathan Grimm, chefe de tecnologia, ao possuírem 33,2 milhões, 26,8 milhões e 24,6 milhões de ações da Toast, respectivamente, viram suas fortunas voarem para a casa do bilhão. Entre US$ 1,5 bilhão e US$ 2,1 bilhões.

Diversificação estratégica 

A Toast atua em um setor que opera com baixas margens de lucro, e que foi um dos mais impactados na pandemia, com o fechamento de bares e restaurantes. A empresa teve queda de 80% na receita durante o lockdown. 

No início, em 2012, a Toast trabalhava com softwares, e logo entendeu que desenvolver os hardwares, como telas e máquinas, deixaria o caminho mais promissor. 

Foto: Toast/Reprodução No pacote de soluções que entrega, existe praticamente uma resposta para tudo o que um dono de bar ou restaurante precisa, desde monitorar o tempo de um pedido até rastrear fidelidade do cliente. 

Os planos ficam na média de US$ 79 por mês, mas tem para vários tamanhos de negócio. Um bem acessível, por exemplo, cobra 2.99% + US$ 0,15 por operação feita pelo estabelecimento. 

Por isso, dá pra dizer que diversificação e penetração de mercado são dois grandes ingredientes que levaram a Toast a aguçar o apetite dos investidores.

“Vest” is one of the trademarks under which Northbound Securities LLC, VestPay Inc., and VestWealth Inc. do business (collectively, the Vest Companies). The Vest Companies are wholly owned subsidiaries of Vest Inc. Trademarks and logos are the property of their respective owners and do not represent endorsements of any kind. Unless otherwise noted, the Vest Companies are not partners, affiliates, or licensees of these companies.

Important information to self-directed investors.

-Securities products and services are offered to self-directed investors through Northbound Securities LLC (Vest), a member of FINRA and SIPC. SIPC protects the securities of the customers of its members up to $500,000 (including $250,000 for cash claims). Explanatory brochure available upon request or at www.sipc.org.

-Online investments have inherent risk due to system response, execution price, speed, liquidity, market data and access times (which may vary due to market conditions), system performance, market volatility, order size and type, and other factors. An investor should understand these and additional risks before investing.

-The content, news, research, tools, market data, and stock symbols are for educational and illustrative purposes only and do not imply a recommendation or solicitation to buy or sell a particular security or to engage in a particular investment strategy.

-The information provided should not be considered legal or tax advice. Consult an attorney or tax professional regarding your specific situation. Projections or other information regarding the likelihood of various investment results are hypothetical in nature, are not guaranteed as to accuracy or completeness, do not reflect actual investment results, and are not guarantees of future results.

-All investments involve risk, losses may exceed the principal amount invested, and past performance of a security, industry, sector, market, or financial product does not guarantee future results or returns. Remember that diversification is not a risk-free investment strategy, and, in certain circumstances, it may not fit your investment objectives.

-Certain services (Brokerage Services) offered through our mobile app are offered only in jurisdictions where it is lawful to do so. The availability of the Brokerage Services through the Internet is not a solicitation or offer of the Brokerage Services to any person in any jurisdiction where such solicitation or offer is unlawful. We reserve the right to limit the availability of the Brokerage Services to any person, geographic area, or jurisdiction at any time at our sole discretion. We make no representation that the Brokerage Services are appropriate or available for use in locations outside the United States or that access to our mobile application is legally permitted in countries or territories where the Brokerage Services may be illegal. If you access the Brokerage Services from other locations, you do so at your own risk and are responsible for compliance with local laws.

-Before investing in any exchange-traded fund (ETF), you should consider its investment objective, risks, charges, and expenses. Contact us at [email protected] to obtain a prospectus containing this information. ETFs are subject to market fluctuations and the risks of their underlying investments. ETFs are subject to management fees and other expenses. ETF shares are bought and sold at a market price, which may be above or below their liquidation value, and are not individually redeemed from the fund. Investment returns will fluctuate and are subject to market volatility, so an investor's shares, when redeemed or sold, may be worth more or less than their original cost. ETFs are subject to similar risks as stocks. Some specialized ETFs may be subject to additional market risks.

-Securities products are not insured by the Federal Deposit Insurance Corporation (FDIC). They are not guaranteed by a bank. They may lose value.

-FINRA's BrokerCheck report for Vest is available at https://brokercheck.finra.org/firm/summary/314549.

Important information regarding the investment advisory service.

-Investment advisory services (Advisory Services) are provided by VestWealth Inc. (VestWealth), an investment adviser registered with the Securities and Exchange Commission (SEC). SEC registration does not imply a certain level of skill or training.

-VestWealth is not a tax advisor, nor should any information herein be considered tax advice. Please consult a qualified tax professional.

-VestWealth's internet-based Advisory Services are designed to assist customers in achieving discrete financial goals. They are not intended to provide comprehensive tax advice or financial planning with respect to every aspect of a customer's financial situation. They do not incorporate specific investments that customers hold elsewhere.

-Refer to VestWealth's Advisory Services brochure for more information. Certain investments are not suitable for all investors. Before investing, consider your investment objectives and VestWealth's fees and other fees that may be charged. The rate of return on investments can vary widely over time, especially for long-term investments. Investment losses are possible, including the potential loss of all amounts invested.

Important information regarding the money transmission service.

-Customer funds transfers in US Dollars are processed by VestPay Inc. (VestPay), a United States money services business registered with the Financial Crimes Enforcement Network (FinCEN).

Important information to Brazilian residents.

-None of the Vest Companies are authorized by the Brazilian Securities Commission (CVM) to offer the securities distribution service to investors residing, domiciled, or incorporated in the Federative Republic of Brazil (Brazilian Investors).

-The securities distribution service to Brazilian Investors is offered by FRAM Capital D.T.V.M. S.A., a corporation organized and existent under the laws of Brazil, duly authorized to operate as a securities broker dealer by the Brazilian Central Bank. This under the terms of Guidance Opinion 33 issued by the Brazilian Securities Commission.

-The registration and treatment of the clients’ information is conducted in accordance with the current legislation on personal data protection in place in Brazil and the determinations of the corresponding regulatory bodies on the matter, including Law No. 13,709.

V.02 11/17/2023